DAWN
ROCHELLE
Dawn Rochelle is a producer, writer, and model/actress with a career spanning over 40 years. She is best known for creating sun soaked glamorous television and live event programming in the fashion and entertainment industries. Most notably her television series “Miss Bikini Backstage” which is licensed by Amazon Prime, Tubi and Fawesome in over 95 countries. She is the creative force behind the Miss Bikini® brand, and the executive producer of one of the most anticipated runway shows at Miami Swim Week.
She is the creator/writer/producer behind the soap opera drama series Ventura Shores, a glossy television series about fashion, power, family, and fame in a Southern California beach town.
Dawn’s love of storytelling began long before Hollywood. Raised in a family rich with history, she credits her grandmother, the unofficial historian of the family, as her first and greatest storyteller. Dawn listened as her grandmother brought generations to life through vivid stories, humor, and wisdom. Those moments planted the seeds for Dawn’s lifelong passion for character-driven storytelling.
Dawn began her career early as an in-demand model, landing national and international campaigns for major brands including Catalina Swimwear, Pepsi, Body Glove, Australian Gold, MissMe Denim and others.
Her on-camera work also includes acting roles in films “Three Days to a Kill”, “Keys to Tulsa” and on iconic television series such as “Walker, Texas Ranger” and “Dallas”.
Dawn recently launched the podcast “Pretty Amped”, alongside her husband, rock guitarist Dave Bates, where the two explore music, film, pop culture, and interviews with their celebrity friends about life behind the scenes of entertainment.
Dawn enjoys working directly with talent through her company Warner Models and has helped cast talent for most major television networks including Mtv, ABC, CBS, VH1, Oxygen, FOX and brands including Ferrari, Kate Spade, Malibu Rum and more. She hosts model and acting camps designed to develop the next generation of models and actors. Her hands-on approach reflects a commitment to mentorship and talent development within the industry.
PROJECTS
Ventura Shores
A glossy primetime drama where fashion, fame and betrayal collide in a Southern California beach town. Season One is now streaming internationally, with Season Two in development.
Miss Bikini Backstage
The hit reality series takes viewers behind the runway, following models through the competition of the Miss Bikini experience. The series climbed the international charts to #6 in Canada, #9 in New Zealand and #34 in Australia.
American Drive
The heartland runs on horsepower and family blood. A Kansas racing drama where legacy, loyalty and ambition collide.
Bikini Swim Week
Fashion takes the stage. Get a front-row seat at Bikini Swim Week in Miami Beach, where swimwear looks and rising models light up the runway. See the hottest looks from new designers.
Rock Tour
A photographic journey through the USA, Canada and Europe, capturing the road, the shows and the energy surrounding life on tour. Photographed by Dawn & Dave.
Pretty Amped
Dawn Rochelle and her husband, rock guitarist and producer Dave Bates explore music, film, pop culture, and interviews with their celebrity friends about life behind the scenes of entertainment.
NOW IN
DEVELOPMENT.
Saltwater
An upcoming Sunstorm Creative feature joining Dawn Rochelle’s growing slate of creator-led film and television projects.
Ventura Shores — Season Two
The secrets get darker, the alliances more dangerous and the California glamour even sharper in the next chapter.
Miss Bikini Backstage — Seasons 3 & 4
New contestants, new runways and a deeper look at the women building careers in modeling, media and entertainment.
EXPERIENCES
Miss Bikini®
A professional event at LA Fashion Week. Runway, professional photos, coaching, castings and a community that helps women grow on and off camera.
Renegade Model Tour
A welcoming entry point for new and returning models to build confidence, learn the runway and create something memorable.
Renegade Cinematic Shoots
Invitation-only cinematic photo and video experiences, with concepts and direction shaped around each model.
IN THE NEWS.
PRESS.
